Frequently Asked Questions About the DCC Hotel Group
This FAQ explains our role as a curated lodge alliance, how bookings are handled, and what guests can expect when travelling with independent DCC partner properties across Southern Africa.
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What does the DCC Hotel Group do?
DCC Hotel Group is not a hotel operator.
It is a curated lodge alliance and booking platform bringing together over 110 handpicked 4- and 5-star lodges across Southern Africa, making it easier for travellers and tour operators to plan seamless multi-destination journeys across the region.
Who am I booking with when I book through the DCC Hotel Group?
You are booking directly with the individual lodge, not with DCC as a hotel owner.
DCC provides the booking engine, visibility, and trust layer, while the lodge owner remains the contracting and operating party.
Who takes payment for my booking?
Payment is taken directly by the individual lodge you choose to stay at.
Some DCC partner lodges offer live availability and instant booking, while others operate on an enquiry-only basis due to their size, exclusivity, or personalised hosting model.
For enquiry-only lodges, all booking requests are routed through the DCC Hotel Group platform to ensure fast, structured, and reliable responses, before being confirmed by the lodge.
In all cases:
- DCC facilitates discovery, enquiry, planning, and booking flow
- The lodge owner retains full control of availability, confirmation, and payment
- DCC does not take payment or assume ownership of bookings
Who is responsible if something goes wrong?
Operational responsibility lies with the lodge owner and their on-site team.
DCC reduces guest risk by working exclusively with specially selected, vetted lodges, avoiding unknown or unverified properties.
How are lodges selected to join the group?
Lodges are personally invited and must meet 4- or 5-star standards.
There is:
- No open marketplace
- No pay-to-list model
- No joining fee
Selection is deliberate, not democratic.
Are all lodges the same?
No, and that’s intentional.
DCC is not a uniform hotel chain. It is a collection of independent lodges, each with its own:
- Owners and staff
- Location and character
- Experience style
They are connected through cross-pollination via the DCC logo across their platforms and correspondence, reinforcing quality, credibility, and guest confidence.
Does DCC inspect or manage lodges?
DCC does not manage daily operations, except for its Hermanus properties and Kruger Riverside Lodge.
Instead, DCC focuses on:
- Curating trusted lodge partners from the Serengeti to Cape Town, allowing guests to book with confidence and ease
- Delivering strong online visibility for partner lodges
- SEO optimisation and high-quality backlinks
- Cross-pollination between lodges via the DCC network
- Supporting direct, multi-destination booking journeys
Why book through DCC instead of a traditional OTA?
Because DCC is not competing with OTAs, it’s correcting what OTAs break.
Key benefits include:
- Direct booking with lodges
- Better multi-destination routing
- Lodge-first visibility instead of isolated listings
- A curated network across Southern Africa
- No anonymous algorithm deciding what you see
Is pricing higher when booking through DCC?
No.
DCC exists to drive direct traffic to lodge websites, not inflate prices.
There is no joining fee and no forced pricing structure imposed on partner lodges.
Does DCC help with multi-lodge and safari journeys throughout Southern Africa?
Yes.
DCC actively promotes:
- Cross-pollination between lodges
- Suggested travel routes
- Seamless safari and multi-country journeys across Southern Africa
- • Enabling guests to plan and book an affordable 4- and 5-star Southern African safari without the effort and uncertainty of repeated search engine and OTA browsing
Do all lodges use the same activities or tour operators?
No.
Each DCC partner lodge works with its own trusted, local activity partners in its immediate area.
Activities, guides, and excursions are:
- Locally sourced and area-specific
- Selected by the lodge owner or on-site management
- Based on regional expertise, safety, and guest experience
This ensures authentic, location-driven experiences, whether safaris, marine activities, cultural tours, hiking, wine experiences, or adventure activities.
DCC does not impose a central activity provider.
Instead, it supports local partnerships, respecting the independence of each lodge.
Is DCC a brand or a network?
It is a trusted network, not a homogenised brand.
The promise is not sameness.
The promise is confidence, quality, and connection across Southern Africa
Why should guests trust the DCC name?
Because:
- Lodges are handpicked, not self-listed
- There is no pay-to-join model
- The platform exists to support lodges, not replace them
- The focus is on long-term tourism growth, not short-term commission
- DCC reduces reliance on the modern “yellow pages” model of search engines and OTAs
- Guests can book with confidence, knowing lodges are vetted and independent
- DCC enables seamless journey planning from the Serengeti to Cape Town
- The group vision is clear: Southern Africa as the Ultimate Tourist Destination
Do DCC partner lodges display the DCC Hotel Group logo on their websites?
DCC requests that partner lodges display the DCC Hotel Group logo on their official websites, but this is not yet a mandatory requirement.
The logo represents the principle:
“Find one, find all.”
Where displayed, it helps to:
- Signal that the lodge is part of a trusted, curated Southern African network
- Give guests added booking confidence
- Introduce travellers to other specially selected DCC lodges
Display of the logo does not indicate shared ownership or loss of independence.
Each lodge remains independently owned and operated, with full control over operations, pricing, and guest experience.
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